![]() Consider downloading parental control apps and discuss this topic with your child to explain how such apps work and why they need them to stay safe online.See where children spend their time online and explore how to best keep them safe. To ensure children have a positive online experience, Kaspersky recommends that parents: Even such global events as Euro 2020 and the Tokyo Olympics could not capture their attention." The numbers also show that music is of greater interest to modern children than sports. "For example, Italian rockers Måneskin replace BTS, and the game Friday Night Funkin' overtakes Among Us. ![]() "The research shows that children do not change their preferences that frequently and continue to watch the same type of content, but the main characters change," said Anna Larkina, web content analysis expert at Kaspersky. They were featured in music tracks that went viral on TikTok, as well as in a lot of toy reviews on YouTube. On YouTube, kids most frequently searched for their songs Beggin', I WANNA BE YOUR SLAVE and the Eurovision-winning song ZITTI E BUONI.Īmong other internet trends was the explosive popularity of new toys Simple Dimple and Pop It. This year's winners, the Italian band Måneskin, have become one of the most popular teen bands around the world. Interestingly, the Eurovision Song Contest also turned out to be popular globally among children and adolescents. The most popular track of the summer was Astronaut in the Ocean by Masked Wolf, while Ariana Grande and Lil Nas X became the most popular performers. Almost a fifth of all internet searches on YouTube (18.4%) were devoted to artists and clips. The second most popular category among kids was music. Minecraft (25.9%) was the most popular game during the summer, while Brawl Start (4.9%) surpassed Roblox (4.6%). Among the most popular "Let's Players" were the English-speaking SSundee and MrBeast Gaming. The top online activities kids around the world were interested in were videos and YouTube, and in particular queries related to video games (32.3%), such as on Let's Play walkthroughs. ![]() In the U.S., YouTube was even more popular, leading the Android app rankings (40.6%), followed by TikTok (16.3%), Roblox (7.9%), Chrome (7%), Instagram (6%) and Snapchat (5.4%). That broke from the rankings observed from November 2020 to April 2021 when the share of TikTok use was 14.9%, while WhatsApp was 18.1%. TikTok (19%) overtook WhatsApp (16%) to come in second place. ![]() Kaspersky analyzed anonymized data, including search queries, Android applications and website categories, all voluntarily provided by users of Kaspersky's parental control app, Kaspersky Safe Kids, to explore how the interests and needs of children have changed over the summer of 2021.Ĭhildren using Android devices this summer spent the most time globally on YouTube (32.9% of all usage time). Summer is peak time for relaxation and entertainment for kids, with extra time to consume digital content, play online games and chat with friends. Instagram's popularity among children continued to decline while Eurovision became popular, and Brawl Stars surpassed Roblox in popularity. During the analyzed period, TikTok managed to overtake WhatsApp on the list of apps where kids around the world spent the most time. Kaspersky released new research revealing the online content that was most popular with children during summer 2021.
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